Aescape × Marriott

The product

Precision bodywork, personalized every session, consistent for every guest.

Aescape maps each guest's body and delivers personalized bodywork that adapts in real time — clothed, oil-free, no scheduling, no provider variability. Around the clock.

Body mapping

Every session starts with a real-time map of the body — targeted work from the first minute.

In-session controls

Real-time adaptation

Guests tune pressure, focus, music, and visuals throughout. Theirs, every time.

Recovery room

Clothed and oil-free

Private and self-guided. No oils, no shower — guests are back to their stay in minutes.

App / returning guest

An experience they return for

A programmed, repeatable session guests build into the stay — and post about.

The thesis

Recovery is becoming infrastructure — and it's an asset Marriott can own.

Every amenity competes for the same capital and labor. Aescape answers both: a depreciating capital asset owned outright that clears the payback and ROIC owners already underwrite, runs with no incremental labor required, and lifts NOI that flows to asset value — while giving Marriott a measurable, ownable wellness category and a deeper Bonvoy relationship.

On-property recovery room

Earns

Underused space becomes a revenue center — direct session revenue plus resort-fee, subscription, and overnight-package upside, with no incremental labor required.

Differentiates

A premium experience guests post about and return for — and a wellness category Marriott leads across Luxury and Premium before anyone else.

Scales

Identical hardware, remote support, ~99% uptime. Twelve properties today across six brands — proven operations at scale, with the program built around each property.

Above-the-table value

Beyond the session: a 24/7 amenity that makes resort-fee increases defensible, anchors group buyouts and incentive trips, headlines Bonvoy member offers, and gives owners a concrete proof point in asset reviews. Non-session value that compounds.

De-risked by design

No therapist recruiting, no labor-supply risk, no outcome variability. A 3-year warranty with a 2-year extension available, ~99% uptime, and a 1–2 day white-glove install. The upside of a recovery amenity without the operational drag.

Property case studies

Every property tells a story.

Select a property to see how idle space became a recovery engine. Real performance, across brands and markets.

The Ritz-Carlton

Orlando, FL · Live since Dec 2024

01 / 06

The Ritz-Carlton Orlando, Grande Lakes

A luxury resort where demand is now outpacing what a single table can hold.

~$13.7K

Avg monthly revenue

$94

Revenue per session

92.2%

Guest satisfaction

874

Sessions, through H1 2026

Roughly $14K a month since December 2024 — earned across several channels at once: in-room and spa bookings, ResortPass day guests, and group buy-outs.
A 30-minute session plus spa day pass, from $155, opens the room to day guests as well as hotel guests.
92.2% guest satisfaction, sustained at a five-star resort more than a year in.

Property photography © Marriott International and its respective brands.

Portfolio performance · H1 2026

Every brand tier, already earning.

Twelve live Marriott properties, ranked by guest revenue. Luxury resorts lead — but the model is performing across W, Westin, JW Marriott, and Autograph, and the newest launches are ramping in their first weeks.

$282K+

Guest revenue, through H1 2026

5,170

Sessions delivered through H1 2026

Q2 footprint

Seven to twelve — 5 launches since April 1

PropertyLive sinceH1 2026 revenueRev / sessionGuest CSAT

1The Ritz-Carlton Orlando, Grande LakesThe Ritz-CarltonDec 2024$82.3K$9492.2%

2W ScottsdaleW HotelsMay 2025$53.7K$6392.6%

3W SeattleW HotelsDec 2025$35.0K$5587.8%

4St. Regis Aspen ResortSt. RegisNov 2025$32.3K$21288.6%

5The Ritz-Carlton Bacara, Santa BarbaraThe Ritz-CarltonDec 2024$31.1Kbundled91.9%

6JW Marriott AustinNewJW MarriottApr 2026$11.7K$5693.5%

7W BostonNewW HotelsApr 2026$10.3K$3493.2%

8Westin Copley Place, BostonNewWestinApr 2026$7.4K$4194.0%

9W HollywoodW HotelsFeb 2026$5.9K$3990.7%

10Marriott HQ (Corporate)CorporateNov 2025$4.9K$2593.2%

11Union Club Hotel at PurdueNewAutographApr 2026$4.5K$3698.3%

12The Westin Maui Resort & SpaNewWestinMay 2026$3.6K$4593.0%

Source: Marriott Data 2025–2026 monthly property report-outs (Jan–Jun 2026) and the Marriott × Aescape revenue report of July 14, 2026. Revenue = total guest engagement revenue across all booking channels (Aescape platform, Book4Time, ResortPass). Rev/session includes demos/comps, so it understates paid ticket. CSAT = average of monthly scores over each property's reported months. Bacara was resort-fee-bundled Dec–Apr. New = launched since April 1, 2026.

Where the value accrues

One amenity. Value at every level of the Marriott model.

Recovery is becoming infrastructure — and it compounds across the owner P&L, Marriott's fee streams, the Bonvoy relationship, and brand positioning.

For the owner

NOI that flows to asset value

About 2× the GOPPAR of a guest room with no incremental FTE required — a depreciating capital asset owned outright, with NOI uplift that flows to asset value at prevailing cap rates.

For Marriott

Fee revenue & a new ancillary

Incremental guest revenue lifts management and franchise fees with no added brand-standard labor required — an ownable recovery line Marriott can offer its Bonvoy members, deepening the loyalty relationship.

For the guest

A reason to book — and return

~91% satisfaction every month of 2026. A premium, repeatable session guests build into the stay: overnight packages on Marriott.com and the first Marriott subscription program, at $249/month.

For the brand

Category leadership in wellness

First-mover in intelligent recovery across Luxury and Premium — The Ritz-Carlton, St. Regis, W, JW Marriott, Westin, Autograph — a differentiator competitors can't yet match, with measurable outcomes.

The Ritz-Carlton Bacara, Santa Barbara — oceanview infinity pool at sunset

The proof · the resort-fee lever

The Ritz-Carlton Bacara turned adoption into a $5 nightly resort-fee increase.

Bundled into Bacara's $60 resort fee, Aescape delivered 794 sessions (Dec 21–Apr 30). On May 1 the property unbundled Aescape and raised the fee $5/night — applied to every guest night, not just Aescape bookers. A property-wide $5 lift out-earns per-session revenue, and adoption made the increase defensible.

$60 → $65

Resort-fee move

+$5

Per guest night, property-wide

794

Sessions that proved adoption

Bundle & prove demand

Aescape rides Bacara's $60 resort fee; 794 sessions establish it as a real amenity.

Unbundle on a strong signal

The property removes it from the bundle and lifts the fee to $65.

Capture at scale

The $5 lift applies to every guest night — not just Aescape bookers.

A defensible result

A property-wide $5 fee out-earns per-session revenue. Adoption made the increase defensible.

Why this scales

Three signals from the first half of 2026.

The footprint is compounding

Five properties launched since April 1 — Westin Copley, W Boston, Union Club at Purdue, JW Austin, and Westin Maui. JW Austin booked $6,150 in its first fully reported month; W Boston grew +56% and Westin Copley +73% in month two.

Luxury leads, premium follows

The Ritz-Carlton Grande Lakes is the top property at ~$13.7K/month and 92.2% CSAT; St. Regis Aspen earns ~$212 per session on a 60-minute-led mix. The economics hold as the model moves down-tier.

New revenue lines are proving out

A $249/month subscription program (W Boston & Westin Copley) and the resort-fee lever — Bacara bundled Aescape into its $60 fee, then raised it $5/night property-wide on the strength of adoption — with Bonvoy distribution coming soon.

New revenue lines

Beyond per-session revenue: subscription and Bonvoy distribution.

The $249/month subscription

The first Marriott subscription program — $249/month at W Boston & Westin Copley — alongside overnight packages featuring Aescape on Marriott.com.

Bonvoy distribution

Coming soon: Aescape sessions bookable through Marriott Bonvoy, putting live properties in front of Marriott's loyalty members.

Why now

Recovery is the next pillar of luxury wellness.

60%

of luxury consumers plan to spend more on wellness^*

$60B

planned U.S. spend on health and fitness goals in 2026^**

recovery's rank on ACE's 2026 Fitness Trends list, up from #6 in 2025^***

* Karla Otto × Phronesis Partners, Wellness Insights Report 2026 (300 luxury consumers, US/UK/France) ** HFA × Kantar survey, Dec 2025 (Athletech News) *** ACE 2026 Fitness Trends list

The economics

Smaller than a king bed. More revenue per square foot.

About 2× the GOPPAR of a guest room — matching a staffed treatment room, with no incremental FTE required and a 1–2 day install.

Staffed treatment room

Treatment room

GOPPAR vs. a guest room~2×

Commits you to~$91K / yr FTE

Buildout6–12 months

Aescape · recovery room

Aescape room

GOPPAR vs. a guest room~2×match

Incremental laborNone required

Lead timeShips 6–8 weeks after deposit; white-glove install in 1–2 days.

Profit density, underwritten

How the model underwrites — payback, ROIC, and profit per square foot at the master cost stack, benchmarked against 12 live Marriott properties.

What owners underwrite

Payback at benchmark utilization~24 months
Top-quartile paybackunder 17 months
Unburdened ROIC30–65%
Profit / sq ft / month$50–$150

Top property — The Ritz-Carlton Grande Lakes

Monthly guest revenue~$13.7K
Revenue per session~$94
Guest CSAT92.2%
Live sinceDec 2024

Underwriting figures from internal ROIC analysis; property figures from the Marriott Data 2025–2026 report-outs (Jan–Jun 2026). Illustrative, not a forecast.

Property economics · the underwriting

Aescape clears the metrics Marriott owners actually underwrite.

Payback near 24 months at benchmark — under 17 in the top quartile — with unburdened ROIC of 30–65% and $50–$150 of profit per sq ft a month. NOI uplift flows to asset value at prevailing cap rates. Across the live luxury properties, payback lands at 33 months or better:

13 mo

Luxury resort

14 mo

Luxury convention center

33 mo

Coastal luxury resort

Where Aescape fits

Convert underused space on property into a revenue-generating recovery hub.

Aescape is the operating layer that turns underused rooms into the next asset class for hospitality. A few of the spaces that become recovery hubs:

Underused guest roomTreatment roomPre-function spaceVacant retail spaceBusiness centerMeeting roomStretch roomStorage closetGymOffice

Marriott International headquarters, Bethesda, MD — Marriott HQ, where Aescape can be found on the Wellness Floor.

The partnership

Three layers. One partner-friendly commercial model.

Hardware delivers the experience. Platform keeps it performing. Network adds demand on top of your own.

Required

Hardware

A fully integrated recovery table on property — consistent, personalized bodywork around the clock, with no added operational complexity.

Save $20,000

$105,000List price ~~$125,000~~

Marriott Partner Pricing

or finance from about $3,400/mo over 48 months, no money down

Required

Platform

The infrastructure that powers the table and the service that keeps it running — software and content updates, remote support and diagnostics, reporting, and dedicated Partner Success.

Save $10,000

$10Kannually per device

Bundle 5 years of Platform with your purchase and save 20%. 2-year commitment, then renews annually.

Opt-in

Network

Incremental, additive demand on top of your own — discovery, booking, Bonvoy distribution, pricing integrity, and yield, managed by Aescape.

Coming Soon

Pay for Performance

0% on your own demand · 7.5% your members and customers booked through the Aescape app · 15% returning · 30% on first-time Aescape users.

Every table includes delivery, white-glove installation, team training, guest apparel, and launch marketing assets — with a 3-year warranty (2-year extension available), ~99% uptime, and remote support.

Built to run inside the property, not on top of it.

What Aescape handles

Delivery, installation, and white-glove setup
Body mapping and personalized session delivery, every time
Table maintenance, ~99% uptime, and remote support
Software updates, recovery content, and remote diagnostics
Revenue dashboards, Partner Success, and growth playbooks

Opt into Network for:

Discovery & booking platform
Bonvoy distribution
Commerce, subscription & revenue tools
Demand, lifecycle & loyalty marketing

What your team does

Position Aescape within the brand experience, however fits each property
Drive awareness and bookings through property channels, and spotlight it for Bonvoy guests — Aescape supplies the assets
Set session pricing and how it fits the resort-fee, spa, or subscription model
Decide where it lives on property and how guests access it
Track revenue and utilization through the dashboard and adjust as you see fit

	Aescape	Human bodywork	Passive modalitiesmassage chairs · sauna cold plunge · red light
Consistent every session
Runs every open hour
No added labor required
Personalized to the body
Measurable outcomes & data
Recurring, high-margin revenue
Scalable